At Grupo Jumex we are passionate about quality and innovation.
We work every day to get the best out of fruit and bring to each family's tables, a wide variety of world-class juices, nectars and beverages for every moment of the day.
Misión
Our mission is to provide consumers with world-class food and beverages, made primarily from fruit, innovating with cutting-edge technologies in their processes, products and packaging, generating value for shareholders.
Vision
Our vision is to position ourselves as a global competitor in the world-class food and beverage industry, serving different market segments and always remaining at the forefront of process, product and packaging technology.
Values
The culture of values defines those of us who are part of the Jumex family. Respect, honesty and commitment are at the core of Grupo Jumex's values. These values have allowed us to grow and deserve the trust of Mexican families.
Our Story
1961
The process began with peaches packaged in a 150 ml can, which did not have a lithograph, it only had a label with the Frugo brand.
1964
A process then begins to register the “JUMEX” trademark with the slogan “the blue can”.
1969
The brand's image changes, with the slogan: “Jumex: The Drink of the Future”, represented by a doll sitting on a can of juice that rocketed out into space, referring to the arrival of man on the moon.
1979
A new slogan is created: “Jumex: Fresh fruit nothing more”. The JUMEX Tree has accompanied us ever since.
1984
A new product was launched on the market in a glass container, in a 1-liter presentation containing apple, grape, orange and grapefruit fruits; in addition to tomatoes, the 250ml bottle was launched on the market in 1989.
1990
It starts with the one-liter packaging of fruit nectar juices: Tetra Brik.
1994
One of the greatest projects for the Jumex brand was achieved, giving a different shape to the can and the new 335ml can was launched on the market, which replaces the traditional 350ml can; this new can has as its main characteristic the sealing of the body of the can.
2007
Jumex's futuristic vision of giving the consumer the best container, being the first to launch the latest development, the “Bottle Can”, which has the benefit of 2 containers in one, the bottle and the expanded can, this development is the result of a vision of Jumex.
2011
Our goal has always been to innovate production processes and the finished product. An example is the creation of modern, practical and unique containers that range from the bottle to the new tetra prism.
2013
The iconic JUMEX brand renews its image, presents a logo with more modern and clean lines, continuing the tradition and colors of the original identity.
2020
Grupo Jumex renewed its image during 2020 as a reflection of the process it began to continue growing together. With this transformation, it reaffirms its commitment to continue innovating to offer the best products in the different brands that make up its renowned world-class portfolio, in addition to its commitment to the Mexican countryside and the communities of which it is part.
Our commitment to Mexico and its communities has been part of our business model since our inception.
The business model is based on innovation and product development that emerges from in-depth knowledge of the needs of consumers and customers, as well as from trust and long-term relationships with our entire value chain, from our producers in the field to the table of each of the Mexican families.
Our commitment is to use all the fruit
In the Chihuahua plant, we use the residue of the apples from which we extract the juice to generate food for cattle in the region.
We work hand in hand with producers
Work has been done to install biofactories and produce organic agricultural inputs in Veracruz, Chihuahua and Aguascalientes.
Our products reach more than 40 countries
Grupo Jumex products are sold around the world in different forms such as juice, concentrates and oils.
Support for new orchards
3,800 apple trees are donated in Chihuahua and 1,000 gold mango trees in Oaxaca to establish new orchards.
We are a proudly Mexican company dedicated to offering the highest quality products. Our extensive and solid experience in the country has allowed us to position our products in international markets. For Grupo Jumex, the professional development and well-being of its employees is a priority.
Decision Makers
Management Team
Code of Conduct and Integrity Policy
Grupo Jumex promotes a culture of legality that is integrated by different guidelines, including our Code of Conduct and Integrity Policy, which guide the behavior of our employees, suppliers, business partners and strategic allies to ensure compliance with current laws and regulations, act with transparency and accountability.
These guidelines also include measures to prevent money laundering, bribery and other anti-corruption actions, ensure the protection of personal data and economic competition.
