Jumex Present in the Kantar World Panel Brand Footprint

On this occasion, he highlighted that brands of local origin are evolving positively both locally and globally. Grupo Jumex appears in the Top 20 of the most chosen brands. As for the beverage category, it is in fifth position. It is important to note that Mexico is part of this measurement, which includes 52 countries with 74% of the population and 22,900 brands. The firm uses Consumer Reach Points (CRP) to see the penetration and frequency of brands in markets. Grupo Jumex reaffirms its commitment to maintaining the preference of Mexican families, as well as strengthening the Group's position in the market.